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TIMES PAINT CORPORATION is a locally owned firm primarily engaged in the production of an extensive line of surface and protective coatings. It was founded on May 5, 1950 by a one-man entrepreneur who had a vision of supplying quality paint products to a post-war Manila, when there was a dearth of badly needed construction materials for the country's reconstruction. The paint firm originally manufactured its first two patented products. Roof Cement* and Black Coal Tar*, both under the MASTER brand,
inexpensive but effective compounds
used in the construction of low cost houses. As the company saw the need
for catering a growing paint market, it has since expanded its services to
include all types of premium, as well as economy-grade decorative and
industrial coatings to suit the needs of almost every available paint
requirement. On August 16, 1974, the company finally became a corporation,
paving the way for further expansion of its paint lines. Despite the rapid
growth of the Philippine paint industry during the succeeding decades with
the rise of more aggressive competitors in the market, TIMES PAINT
CORPORATION has steadfastly maintained its unique position for almost
half-a-century, largely through the exceptional quality of its products
and the reliable technical service it provides to its customers.Today, TIMES PAINT CORPORATION is one of the oldest surviving paint companies in the Philippines. As it approaches the dawn of a new century, the company gears itself to meet the ever-changing challenges of the industry, primarily through a system of unqualified dependable service and dynamic product innovation.
For the past forty-five years, TIMES PAINT CORPORATION has always adopted a vision of providing the best quality paint products that conform to the specific needs of the Filipino consumer at truly affordable prices. Unlike other, more aggressive competitors who emphasize commercialism on their coatings products, TIMES PAINT CORPORATION believes that "a good paint sells itself." Therefore, extensive commitment on extensive Research and Development, as well as the nurturing of good marketing and technical personnel are primordial to the company's vision set by its leaders.
THE
ORGANIZATION
Since the emphasis is on product and
services, TIMES PAINT CORPORATION is organized into different divisions
that cater to a specific market group. So far, there are two major
divisions in the company: the trade sales division and the industrial
sales division. Technically, each division has its own staff to support
its various range of products. The trade sales division caters mainly to
retailers, wholesalers and merchandisers of paint products, while the
industrial sales division accommodates the manufacturing needs of various
industrial customers.